Small Business Saturday started as a campaign launched by American Express on Nov. 27, 2010, to help small businesses gain exposure and to inspire consumers to shop within their own communities during the holiday season. The day became official in 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday. In 2012, American Express amplified the campaign by helping small business owners promote their businesses. The credit card company offered small business owners free personalized ads to spread across the web. That year, an estimated $5.5 billion was spent at small businesses nationwide. By 2013, communities began celebrating the holiday by pledging support to their local businesses and organizations. In 2015, the number of people who shopped at small businesses on Small Business Saturday increased by 8% from 2014 to more than 95 million people and spending reached $16.2 billion. While 2016 and 2017 saw slight decreases in consumer spending at small businesses on Small Business Saturday, 2018 saw an increase to $17.8 billion.
Today, most Americans know what Small Business Saturday is and, of those who participate, nearly all recognize how important the holiday is to their communities.
It’s been ten years since the first Small Business Saturday was celebrated here in the US, but in 2020, it’s an event that’s taking on outsized importance. Traditionally held on the Saturday between Black Friday and Cyber Monday, Small Business Saturday is your chance to bring your holiday shopping dollars to independent local retailers, who need those dollars this year more than ever.
Small-business owners love what they do, and they play an important role in supporting their local communities. From providing a hometown feel for localities to working hard to know their neighbors, these small companies do a lot to help others who live nearby in many different ways. When it comes to showing your support for small businesses, it’s important to do so, and not just to help them gain revenue and stay operational. Everything from the local clothing boutique to the corner cupcake bakery relies on the support of loyal customers to keep its doors open, and when you spend money at a small business, you’ll gain plenty of wonderful benefits as well.
These small businesses treasure the relationships they have with all of their customers. They rely on regular as well as sporadic customers to not only help them earn a profit but also to spread the word to others about their company. Because these small businesses need the support of local consumers, you can expect to get friendly, personal customer service. The staff of a smaller-sized business will typically be more readily available to answer detailed questions about the products and services they sell, and they can also order specific items for you to purchase at your request. They also enjoy getting to know their customers, since they’re all an important part of the community they serve. Because it can be more difficult for small businesses to stay relevant, they constantly have to work on adding new products to their shelves and new benefits for their customers. This is a positive thing, since it sparks healthy competition with their larger competitors. It also encourages small companies to innovate, adding unique spins on the things they offer in order to keep customers returning. The products you’ll see at a small business are usually ever-changing in order for them to keep up with current demand. You can also find more personalized, unique items at many small businesses that you won’t see in the big-box stores. By supporting a small business, you’re also supporting the local community. Spending your money there helps to stimulate the local economy and keep business booming within your local region. These smaller-sized businesses help to create and sustain jobs as well as keep the area vibrant and buzzing with shoppers and tourists. The support of the community means a great deal to a small-business owner, and they typically enjoy returning the favor by participating in fundraisers and holding special events to show their appreciation. Coming together to spend your money at a local business shows that you appreciate the things they’re doing for your neighborhood and the services that they provide. The support of the community works both ways when it comes to buying from and owning a small business. Every purchase made from these companies helps the owner provide wages for their workers, keep the lights on, and put food on the table for their families.
Join us today to celebrate the many small businesses of our country! Go out and support your local community! Clink your mugs and fill your pots, today were shopping small businesses quite a lot!